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A5-sized leaflet (flyer) - in black and red ink on white paper
- with plain blue plastic sack and rubber band
Delivered mid 2004.
It's unclear. The only information is the final line :
'Collectors of the third world would like to say thank-you . . . we are a re-cycling business.'
This implies they're called 'Collectors of the third world' and they're a business.
This is in the smallest type size on the leaflet (at the bottom).
There's no mention of any company registration number or 'Ltd'.
No information given.
Contact details : None - except a mobile phone number (07761 . . .).
This is the crucial question.
See the following pages for more on what's a 'charitable' collection - and why it matters :
Children - in the third world presumably.
'HELP HELP HELP . . .
THE THIRD WORLD . . .
The clothing that is collected from you kind and caring people . . . is made available for the people in the most poorest [sic] and underdeveloped countries. . . . let them have some of the things we take for granted. . . . These people struggle against poverty and hunger . . .
you are helping an adult or child to survive.'
'The clothing . . . is made available for the people' [line 12]
The leaflet's vague on this, but it more-or-less implies the clothes will be given to the needy.
References to people who'll receive the clothes include :
'poorest and underdeveloped countries . . . poverty and hunger . . . survive' etc.
References to people who'll give the clothes :
'you kind and caring people . . . feel good with yourselves as you are helping . . .'
The gist of the wording is just what you'd expect on a leaflet from a charity like Oxfam or Save the Children.
A couple :
In our opinion (on balance) it's purporting to be 'charitable' - in other words (overall) it gives the appearance of being conducted for a charitable purpose.
So, it needed a collection licence from the local council (under the House to House Collections Act 1939). But it didn't have a licence. So it was illegal.
There are similarities with the leaflet which was the subject of a successful prosecution by South Northamptonshire Council (using the 1939 Act). The collectors were called 'Third world recycling'.
Also there are close similarities with collection leaflets which have been the subject of upheld complaints to the Advertising Standards Authority (ASA). See the ASA's adjudications.
Also see the page: 'Does it need a licence?' - the section on 'hybrid' collections.
The leaflet refers to recycling, but the main emphasis is on helping people in the third world.
The usual items, except the list includes old mobile phones - which is unusual.
Lynne Truss would be horrified :
These features are a good indicator of a misleading collection.
(You can identify many 'phishing' emails in the same way.)